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When it comes time to design or redesign your website, the aesthetic aspect of the latter is essential; the logo, the positioning of the home menu, the choice of photos or videos, etc.
On the other hand, as we know, today people have the possibility of landing on more than a billion websites while browsing the Web, so we agree that it is not enough just to concentrate. on what the site looks like. Its functionality remains a priority. In fact, by combining appearance and functionality, you will succeed in optimizing the responsive web design of your website. In terms of functionality, we often refer to the ease of use and user experience on your platform. Here are some practical tips to keep in mind when conceptualizing or updating your website to make your customer experience great and user-friendly: Simplicity Is Your Best Ally When people come to your website, it is often because they are on a specific quest to perform an action or find specific information. Adding unnecessary design elements should therefore be avoided. In other words, your best ally in ensuring the user-friendliness of your Web platform is simplicity; put the essential and elements with strictly functional objectives. Choosing the best website design company in India is important here. Intuitive Navigation Always go for intuitive navigation to make sure visitors find what they're looking for. Instinctively, users should be able to orient themselves and know where to click to get to their goal, without getting lost. The Visual Hierarchy The visual hierarchy should allow your website visitors to pursue their goals in less than 3 seconds. The organization of the elements must therefore be able to differentiate the elements which prevail from those which are secondary for example by their colors, their contrast or the size of the font used. By adjusting these elements, you will be able to structure your site so that your visitors are drawn to the most essential elements in the first place without having to read a single word. Coherence To ensure ease of use as well as user experience, it is important to maintain consistency across your entire website. All pages, backgrounds and colors chosen and even the tone used in your communications must be standardized. Credibility Strive to offer a credible site that translates into trust. That is, make sure you are clear and honest about the products and services that you are featuring or selling on your website. Finally, by combining the appearance and functionality of your website, you will succeed in capturing users' attention in the right way and remain credible, but also you will succeed in increasing their trust in your brand.
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We are tackling perhaps the most important topic for 2018 for web designers and developers who take great care in the design and design of their websites. They also don't want to neglect search engine optimization for Google and others, or the speed of loading and browsing the page.
In addition, there are several million more websites each year, but the server's ability to crawl all of these many documents is limited. Google and other search engines provide analysis, which is taken into account when indexing new websites. In other words, those who run faster websites not only land faster in Google's index, but they certainly rank higher than their competition. The Box System for the Development of Modern Sites The content is increasingly summarized in boxes of different sizes, which can be placed one below the other or next to each other. Each box has its own content. Thus, the visitor sees at first glance several topics related to the content. For the current trend we are seeing a rise in responsive web design, such containers are ideal as they can easily change position depending on screen size. The boxes that are side by side on a stationary PC are simply interconnected to appear the right way on the smartphone. The Importance of Mobile Although it has been an important topic for some time, its importance continues to grow. It is web design with responsive pages for mobile phone and tablet. This is mainly due to the fact that the internet community is constantly growing, and it browses mobile through smartphones, tablets and similar devices. It is now more important than ever that a website arrives equally well on all devices, because for some time now more and more people have accessed websites via 'mobile internet' rather than on the PC from. their office. After the last major updates from Google, we see everywhere that the currency is "mobile first"! First of all, you need to develop a website from a mobile perspective, and of course responsive. If you keep this in mind, you have the advantage. This is perhaps the most important aspect of the last few years. The fact that designs need to be optimized for entirely new devices, such as smartwatches, remains a vision of the future, but quite predictable. Larger Images The trend is towards larger images, videos, and cleverly laid out text. This development does not necessarily go against the hype that currently surrounds the content. For content understood in a modern way, the term no longer refers to "infinitely long" texts. Here's how it works, to highlight the basics. In short, the content must be genuinely relevant and offer a unique user experience. Faster internet connections allow large background images and videos to load without noticeable lag. Most beautiful websites need to be visually compelling and they achieve this with gorgeous images which can also dramatically increase the conversion rate. At the same time, sharp and search engine optimized texts should not be missing, otherwise the search engine ranking will be difficult.
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As a local entrepreneur you do everything you can to get as many customers as possible in your shop or practice. You establish your company in a good location, set up your shop window and build a website to also be found online. Then you have to wait for the first few customers who ring your cash register. In order to grow the customer flow, it is important to increase the local find-ability of your website. This is also referred to as local business SEO services.
Why should you start with local SEO as an entrepreneur? Research shows that 50% of your potential customers who perform a local search will arrive in your store within an hour. 18% of these customers have a purchase intention. So do you sell: local services or products? Then get started with my checklist for local SEO. This will increase your online visibility and (hopefully) generate extra sales! What is Local SEO? When we talk about local SEO for businesses, we mean all the elements needed to properly profile your business online. The goal is to showcase your business to potential customers who are extremely relevant. For local SEO, these are customers who are or will come close to your company. A search engine is very good at determining the intent of a search. This also applies to whether someone is looking for a local company or not at all. For example: if you search for 'Bagel recipe' this can be relevant for everyone. What's important to you is that Google is going to understand that you are a bagel baker rather than a bagel recipe blog. In this SEO step-by-step plan we will ensure that you are found when this is relevant for you as a local entrepreneur. What do Local SEO results look like? In addition to mentioning a city name in a search, a search engine often also has insight into other factors. Things such as: an IP address, the public network connection and the GPS location where the search provider is located. Concept: ranking factors A search engine aims to give its customer the best answer. To provide the best answer, a search engine uses ranking factors. It is not known which factors this entire are. Search engines such as Google do provide guidelines that a website must meet to be successful. to be better than the guidelines prescribe, we must base ourselves on best practices. Last Words: Authority When you are looking for a good pair of shoes, you are more likely to take advice from a podiatrist than from your neighbor. This has to do with authority. This is exactly how search engines (including Google) work. Search engines use hundreds of factors to evaluate a website's authority. All these factors can be divided into two main categories: content and links.
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For a good position in the search engine it is important to have a good SEO. A very important part of SEO is content. Content includes SEO friendly articles and SEO articles. Both are SEO articles that must be processed on the website. But what are the positive consequences of good SEO articles? Why do we think you should start writing SEO articles today? We will of course explain that to you!
What are SEO articles? For those who are not yet familiar with what SEO (or search engine optimization) is: SEO articles are articles written according to strict Google guidelines. If these guidelines are properly incorporated (SEO optimized) in the text, we call this an SEO text, SEO article, SEO website text, SEO blog or SEO article. An article that once complies with the correct Google techniques has a greater chance of success in Google. Are you curious about the guidelines that Google sets for such a text? Content marketing Writing SEO articles is part of content marketing. Content marketing is an online marketing discipline that focuses entirely on all online content and develops a content strategy. With this content you can think of images, videos (such as company films), files, but also text. It is important that you make a good mix of these different forms of content on your website. Try to include as many content types on your web page as possible. Google likes that. Of course, a web page consists largely of text. To ensure that Google can read your text properly, you must adhere to the rules of Google. Have website articles written for Google Before you start writing SEO friendly articles, it is a good idea to read up on Google's guidelines. If you do not do this, there is a good chance that you will still write a text that does not comply. Waste of time. However, we will not go into these guidelines in more detail in this article. We do explain below why your website cannot do without SEO articles. The positive consequences of SEO articles After the above explanation, it is now (hopefully) clear that SEO articles are an essential part of your website but why actually? What does this do to your website? Below we discuss the four main positive effects: Better ranking in Google Of course, every company wants to be found in Google. But to ensure that this actually happens and that you are found for the right search terms, you need to process these search terms in your articles. If you do this in a correct and consistent manner, chances are that your web page (with the relevant keyword) will end up on one of the first pages. The proper conduct of a thorough keyword research is the basis and also the starting point. Is the person typing the keyword actually looking for your company? And does the keyword have sufficient search volume? The Google Keyword Planner in Google AdWords will help you with this! |